JLABS @ NYC
101 6th Avenue
New York, NY 10013
Media coverage can help your company attract investors and build support among key audiences, but what’s the best way to build relationships with journalists? With the advent of social media and the rise of influencer marketing, the most effective strategies for promoting your business have changed rapidly.
In this presentation, Ryan Flinn, a J&J Innovation communications leader and former Bloomberg News reporter, will walk you through some of the trends in the media world, how these impact best outreach practices, and provide tips for designing a successful media campaign.