Event Address

New York Genome Center
101 Sixth Avenue
New York, NY 10013
United States

Event Date

There is no one obvious path to commercial return for a new compound or a new technology. As early in development as possible, awareness of, and planning for, commercial value is critical to optimizing investment and eventual return. How do you determine the path that will add the most value, while balancing risk and reward in early stage? How do you know when (or if) to look for a strategic partnership? The discipline of path-to-market strategy is about maximizing return on invention, embracing possibility and probability, uncertainty and the power of an early story. 

Topics will include: 

  • Development of strategic choices (FIVE-X)
  • Sequencing of lifecycle and gateway launches
  • Optimizing value in launching your own asset
  • Positioning earlier than the other guys
  • Disruption in healthcare, and the new possibilities



9:30AM | Registration Opens, Networking
10:00AM | Introduction, Innovation: Return on Invention
10:30AM | Path to Market: Planning Path To Market when you’re going all the way yourself 
11:00AM | Path to Market: Planning Path To Market when you’re going to look to partner 
11:30AM | Q&A 
12:00PM | Networking Reception 
1:00PM | Program Close 


Mike Rea | CEO, IDEA Pharma 
Mike Rea has worked in global pharma strategy for over 25 years, working with the world’s top 30 pharmaceutical companies. Regarded as an industry thought leader in innovation, Mike helped lead the strategic direction of over 100 pharmaceutical brands, and created the industry standard annual Pharmaceutical Innovation Index, a ranking of top 30 pharma by their ability to launch innovation. 

More speakers coming soon!